Does Brand Matter in Electronics?

In the supermarket, we know that a lot of times when you buy a brand name product, you’re really just paying for that name. A bag of peanuts is usually a bag of peanuts no matter what logo is on the package. The generic choice is usually the smart choice. But can you say the same about generic electronics? Do generic TV brands and computer brands really work as well as the big brand name electronics? Here’s what you need to know.

Brand Name vs. Generic

Some people feel that you absolutely must choose trusted electronics from brands you know. Are they right? They may be. When it comes to TVs, for example, Consumer Reports found over several years of studies that big-name brands consistently performed better than their generic counterparts. When it comes to quality vs. cost in electronics in the TV industry, you really do get what you pay for.

What about things like laptops and similar digital devices? No matter what anyone may tell you, when it comes to electronics, the successful brand name companies are usually successful because they make a better product. That means better materials in their hardware, faster performance and higher visual and sound quality. It also often means you have access to faster and better technical support should something go wrong.

Know the Top Brands for Each Industry

So, you know that brand name electronics are usually better, but you don’t necessarily have to buy the absolute best, most expensive TV or computer on the market. When it comes to TVs, Samsung, LG and Sony lead the market, but you can get a fine TV at a lower price from a manufacturer like Toshiba, Vizio or Insignia. Some of the top brands when it comes to Laptops include Lenovo, Asus and Dell, but a company like Acer can offer you tremendous value on a laptop computer.

Which Should You Choose?

When choosing your brand, you need to decide just how important the quality of your product is versus the cost. There are many TVs and computers that are perfectly functional and are only a fraction of the price of the top brands. Even among the top brands, you may find that you do not notice the difference between the best and the second-best model, even if the best costs hundreds of dollars more.

Do your research. Test drive several brands if you can and see how significant the difference really is with respect to your needs before making your choice.

How to Get Brand Name Quality at Generic Prices

If you are looking to get the best of both worlds when it comes to your TV or electronics, the answer may be to buy refurbished. These are used electronics that have been checked, tested and repaired if necessary so that they function like new for resale. The result is that you can get a quality brand name product at a bargain price.

If you are in the Milwaukee area, stop by Record Head at 7045 W. Greenfield Ave. in West Allis to see a wide range of high-quality, highly-functional, brand name TVs, laptops and other electronics at bargain prices.